Sustainable children's fashion: A parent's guide

Nachhaltige Kindermode: Ein Elternratgeber

Sustainable fashion - is it a trend or the future? Described as ethical by many and trendy by others, sustainable fashion offers an alternative to fast fashion: a life cycle approach to the design, production and consumption of fashion. This sounds too serious and complicated, and to be honest, it is. But no worry! We've put together this list to walk you through the topic in all its glory and make your life easier when it comes time to shop for yourself.

Introduction to sustainable children's clothing 

Sustainability is becoming increasingly important in the area of ​​children's clothing. Parents worldwide are realizing the need to choose eco-friendly and health-safe clothing for their children. This development is also reflected in current fashion trends that show greater awareness of the environment and health.

Why is sustainable children's clothing important?

The textile industry is one of the biggest polluters. The use of chemical dyes, high water consumption and the production of greenhouse gases are just some of the negative aspects. For children whose skin is even more sensitive, the health aspect also plays a major role. Sustainable children's clothing is therefore not only good for the environment, but also for the health of our children.

Features of sustainable children's clothing 

Sustainable children's clothing has several important features that differentiate it from conventional children's clothing:

1. Environmentally friendly materials: Sustainable children's clothing is made from materials that have little impact on the environment. This includes organic cotton, recycled materials and other natural fibers that are grown or processed without harmful chemicals. These materials are not only more environmentally friendly, but are often also more skin-friendly and therefore more suitable for children.

2. Fair manufacturing processes: Another important feature of sustainable children's clothing is a fair manufacturing process. This means that when producing the clothing, attention is paid to fair working conditions, such as fair wages, no child labor and safe working environments. Many sustainable clothing brands are also involved in social projects or support local communities.

3. Sustainability certificates: To guarantee sustainability and ethical manufacturing, certificates are often used. One of the best-known is the GOTS seal (Global Organic Textile Standard), which sets strict requirements for ecological and social criteria along the entire textile production chain. Other certificates could be the Fair Trade seal or the OEKO-TEX® Standard 100, which indicate different aspects of sustainability and safety.

4. durability and quality: Sustainable children's clothing is often designed and manufactured to be more durable. This means that it is often more robust and better made, so that it can be worn for longer and does not have to be replaced after a short time. This reduces waste and encourages more responsible consumption.

5. Transparency in the supply chain: Many sustainable brands place great value on transparency in their supply chain. They provide information about the origin of the materials, the production sites and the working conditions there. This transparency helps consumers make informed decisions and supports brand trust.

Cost aspect of sustainable children's clothing

The cost aspect of sustainable children's clothing is an important point that often plays a role in the decision for or against such products. Here are some key aspects to consider:

1. Higher initial costs: Sustainable children's clothing is usually more expensive to purchase than conventional clothing. This is due, among other things, to the more environmentally friendly materials, the fair working conditions and the often smaller production quantities. The higher cost reflects the real cost of materials and manufacturing, which conventional clothing often obscures through exploitation of resources and labor.

2. Cost efficiency through quality: Despite the higher initial costs, sustainable children's clothing can be more cost-effective in the long term. The better quality and longevity of the products means they do not need to be replaced as quickly as cheaper, inferior alternatives. Garments that last longer reduce the need to buy new clothes frequently.

3. Resale Value: Sustainable children's clothing can often be resold at a good price because it is still in good condition even when used. There is a growing market for used, high-quality children's clothing. This can help recover some of the original expenses.

4. Environmental and social costs: Taking environmental and social costs into account is also an important aspect. Conventional clothing may be cheaper, but the hidden costs – such as environmental damage and poor working conditions – are often externalized and not reflected in the price. When you buy sustainable clothing, you also pay to reduce these negative impacts.

5. Long Term Savings: Although the initial investment is higher, long-term savings can be realized by reducing the need to frequently purchase new clothing. This is particularly relevant for children's clothing, as children grow quickly and clothing often doesn't fit for long.

6. Conscious consumption: Buying sustainable children's clothing also promotes more conscious consumer behavior. Instead of buying a lot of cheap clothes that wear out quickly or go out of style, choosing sustainable options leads to more careful selection and appreciation of clothing.

Overall, the cost aspect of sustainable children's clothing is complex. While the initial costs are higher, the long-term benefits can be significant, both financially and environmentally and socially. 

Availability and accessibility 

One of the biggest challenges when purchasing sustainable children's clothing is their limited availability and accessibility. Often such products cannot be found in traditional stores and the selection can be limited. This can be particularly a problem in smaller cities or rural areas.

  •  Solutions:

- Online-Shopping: Many sustainable brands sell their products online. This significantly expands the selection and availability.
- Local boutiques and specialty shops: In many cities there are boutiques that specialize in sustainable fashion. These stores often offer a carefully curated selection of sustainable children's clothing.
- Markets and pop-up stores: Look for local markets or pop-up stores that offer sustainable products.

Future prospects for sustainable children's clothing

The future of sustainable children's clothing is characterized by optimism and innovation. As environmental awareness increases, more families will seek sustainable options. Technological advances in textile production promise more environmentally friendly and efficient manufacturing processes. The availability of sustainable children's clothing will increase, leading to greater variety and accessibility. Education and awareness play a key role in this change by raising awareness of the benefits of sustainable fashion. In the long term, sustainability could become the norm in children's clothing, which will have a positive impact on the environment, society and children's health.

Overall, the sustainable children's clothing sector is expected to continue to develop and grow, which will have positive impacts on the environment, society and children's health. As part of this movement Cheeky Nomads is committed to supporting this vision of the future and to continue to offer our customers high-quality, sustainable and responsibly produced children's clothing.


Sustainable children's clothing is more than a trend - it is a movement towards a more conscious and healthy lifestyle for our children and the planet. Parents play a crucial role in this movement by making conscious decisions and contributing to change.


1. What makes children's clothing 'sustainable'?
Sustainable children's clothing is made from environmentally friendly materials such as organic cotton or recycled fabrics. It is produced under fair working conditions and the manufacturers ensure a low ecological footprint through reduced water and energy consumption.

2. Why is sustainable children's clothing often more expensive? 
The cost of sustainable children's clothing is often higher because producing environmentally friendly materials and maintaining fair working conditions result in higher production costs. However, these clothing are often more durable and toxin-free, making them an economically viable choice in the long run.

3. How can I ensure that the clothing is truly sustainable?
Look out for certificates such as GOTS (Global Organic Textile Standard), Fair Trade or the EU Ecolabel, which guarantee sustainable production. Also, check brands’ transparency and sustainability reports.

4. Can sustainable children's clothing reduce allergic reactions?
Yes, because sustainable children's clothing is often free of harmful chemicals and pesticides that can be found in conventional clothing, the risk of allergic reactions is lower.

5. How do I care for sustainable children's clothing to maximize its longevity?
Wash clothes at low temperature and avoid tumble drying. Use environmentally friendly detergents and follow the care instructions on the label. Avoid chemical cleaners as they can damage the materials.

6. Is there a difference in quality between sustainable and conventional children's clothing?
Sustainable children's clothing is often made from higher quality materials, resulting in better durability. It is also typically gentler on the skin as it is free of harmful chemicals.

5. How can I involve my children in the process?
Talk to your children about sustainability and let them have a say in choosing clothing.

Newer Post →

Our latest articles

Nachhaltige Wintermode für Kinder

Sustainable winter fashion for children

By Sara Boujbira

Importance of sustainable winter clothing With winter comes the challenge of keeping our children warm and comfortable. It is essential to pay attention not only...

Read more
Nachhaltige Kindermode: Ein Elternratgeber

Sustainable children's fashion: A parent's guide

By Sara Boujbira

Sustainable fashion - is it a trend or the future? Described as ethical by many and trendy by others, sustainable fashion offers an alternative to...

Read more